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Brian Epstein, The Beatles Manager

Brian Epstein, Beatles Manager

Brian Epstein, who became the Beatles manager in December 1961, had no previous experience in managing a rock band. Brian had worked for several years in his family-owned furniture stores.

He proved to be good in marketing by increasing sales overnight with his promotion and display tactics. When he met the Beatles, he was running his own record shop called NEMS.

But Brian had a strong passion for the Beatles and their talent. He saw their potential and was persistent in helping them succeed.

He never doubted their talent, and always claimed they'd be "bigger than Elvis."

Brian rearranged his life to follow his instinct in helping the band achieve success. He was their biggest supporter.

To make them more presentable to the public, Brian wanted to change their appearance.

With help from Paul who also had a keen sense for public relations, Brian convinced the Beatles to exchange their leather pants and jackets for tailored suits.

He also suggested that they bow at the end of their performances.

In less than a month of being their manager, Brian secured them an audition with the Decca label on New Year's Day, 1962.

The Beatles wanted to play their own songs but Brian insisted that they play covers.

Several of the songs they played at the audition were eventually released on The Beatles Anthology 1 including "Three Cool Cats", "Besame Mucho" and "Searchin'".

Much to the Beatles' disappointment, Decca turned them down, and they blamed Brian for not letting them play their own songs.

They realized that while they were happy to have Brian manage every other part of their career, he should not be involved in their musical decisions.


Brian Epstein and John Lennon

The fact that Brian came from a wealthy family was impressive to the Beatles, and also allowed him the time and resources to pursue and make contacts for the Beatles in the music industry. Brian was also different from The Beatles in that he was Jewish and homosexual.

Author Peter Brown ("The Love You Make"), who was hired by Brian in the early '60's to manage the NEMS record shop and who subsequently became the director of Apple in the late '60's, believes that Brian's main motivation for helping the Beatles is because he was in love with John Lennon.

Bill Harry, former editor of Mersey Beat, refutes that theory claiming that Brian became interested in the Beatles because he observed how popular they were locally through Mersey Beat.

John Lennon puts the theories to rest about rumors that he had an affair with Brian Epstein in the book, "All We Are Saying: The Last Major Interview with John Lennon and Yoko Ono" by David Sheff:

"I was on holiday with Brian Epstein in Spain, where the rumors went around that he and I were having a love affair. Well, it was almost a love affair, but not quite. It was never consummated. But it was a pretty intense relationship."

Whatever his true motivation, there is no denying that Brian Epstein was the impetus to the Beatles' career.

Beatles 50th Anniversary Series:
How a trip to Spain changed The Beatles' songwriting history forever (Read article)


Fun Fact: A fictitious film was made about the relationship between John Lennon and Brian Epstein focusing on their trip to Spain in 1963 called "The Hours and Times"

Brian Epstein, An Unlikely
Pop Impresario

Having a non-traditional pop music manager made a huge difference in the Beatles' career.

This unlikely candidate for being the Beatles' manager was just the start of many unlikely professionals that the Beatles worked with--all to their advantage.

Watch an interview with Brian Epstein and The Beatles in 1963:

Having a manager that was supportive and caring helped the Beatles break down industry barriers and allowed them the creative freedom that a traditional manager would never have put up with.

Ray Coleman, author of "The Man Who Made The Beatles: An Intimate Biography of Brian Epstein", said this about Brian Epstein:

"I think there is no doubt that had they [The Beatles] not had a manager of Brian Epstein's determination, I don't think that they would have emerged from Liverpool. Without Brian Epstein we wouldn't have seen The Beatles. That's my strong view."


To learn more about Brian Epstein,
read his autobiography, "A Cellarful of Noise"

or visit The Official Brian Epstein Website


DAYTRIPPIN' MAGAZINE EXCLUSIVE: Read the article, "The Man Who Made The Beatles: Why Brian Epstein Should Not Be Forgotten" in Issue #4 of Daytrippin' Magazine (available in PDF format or hard copy)

Visit Daytrippin' Back Issues page for more information




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