The Beatles Magical Mystery Tour
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Magical Mystery Tour Movie
On the way back from a trip to San Francisco in April 1967, Paul McCartney got the idea for the next Beatles movie. However,
Paul never got a chance to discuss his idea with the Beatles manager, Brian Epstein. After Brian died, the Beatles decided they would manage themselves. Paul said, "No one could possibly replace Brian."
Paul, being a workaholic and the most enthusiastic member of the group, gathered the Beatles together and proposed his idea.
This magical mystery trip was filmed during the Fall of 1967, and aired on British television on December 26, 1967. The Magical Mystery Tour film was a flop. Critics blasted it saying it was "blatant rubbish." It was the Beatles first failure. Of course, the film's soundtrack was remarkable as usual.
COMING SOON: Click here for more information on the Magical Mystery Tour film
The Beatles create
their own company, Apple
In 1967, The Beatles were urged by their accountants to invest in businesses or real estate to lessen the tax burden.
The concept of Apple arose in which the Beatles would form a utopian company which nurtured artistic freedom within a business structure. Apple would have several divisions including music, filmmaking, publishing, design and electronics.
The Beatles were adamant about giving unknown artists their big break without restricting them for commercial interests. They suggested they would be giving out money freely to any artist with a good idea.
On May 15, 1968, John and Paul appear on the Tonight Show in the U.S. to explain the concept of Apple and to solicit ideas from creative people.
One of Apple's first ventures is a boutique filled with clothing designed by The Fool, a three-person design team. The store is opened at 94 Baker Street in London in December 1967.
Watch video from the opening of the Apple boutique
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However, the store is run so poorly that the boutique is closed 8 months later with all the merchandise given away for free.
The division of Apple Records was formed and signed several artists which garnered mediocre success. Of course, the Beatles made Apple Records the most successful division in the company due to their own record releases.
However, on the whole, Apple kept losing money very fast. This financial disaster would contribute to the Beatles' breakup and future legal battles.
COMING SOON: Read more about the Beatles' company, Apple
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Continue on your Magical History Tour to the
tenth Beatles album, The Beatles (The White Album)
Return from Magical Mystery Tour to Beatles History Home Page
